SOUTHAMPTON, NY – The Travel Guide Group, LLC launched the redesign of its leading website TravelGuidesFree.com, as well as a new backend platform to improve campaign and content management for advertising partners.
The revamped site improves user experience with updates including enhanced search capabilities and a responsive design to accommodate mobile users, with a more fluid interface and navigation. With more and more travelers becoming reliant on mobile devices for travel research and booking, the new design will help travelers access the information they need to efficiently plan their trips. Additionally, the site houses new content, including dedicated travel guide pages for each destination, high resolution images, travel tips, featured guides, a blog, and a refreshed weekly newsletter, to educate and inspire travelers. Travelers can now come to one centralized place to find information and request travel guides directly from the source– the destination marketing organization (DMO).
To provide an optimal campaign management experience for partners, TTGG also developed and launched a new performance-based platform which offers content management, dynamic reporting, improved invoicing, and enhanced lead validation capabilities. Partners have access to TTGG’s in-house team of travel and digital media experts who attract and engage travelers, deliver on partner campaign goals, and ensure the best experience for both consumers and partners. TTGG’s multi-tier filtering and validation process ensures that its partners only pay for high quality, validated leads.
“This is the first step in our plan to build a network of travel sites that provide travelers easy access to information during their planning process to help them decide where to go, what to do, and how long to stay. With high-quality, engaging content for consumers and a performance-based platform for tourism boards, our vision is to become the leading partner for destinations to reach and influence travelers, increase visitation, and drive economic impact,” said Paul Fusco, CEO of The Travel Guide Group. “We offer destinations the simplest, most efficient, and lowest cost method to generate validated active traveler leads.”
TTGG partner Lisa Wild, Director of the Streetsboro Visitors & Convention Bureau, said of the company, “TravelGuidesFree makes things easy and makes it simple for us to expand our reach and generate validated leads. With our limited budget, the value of this program is immeasurable. We have been partners for over 12 years, and look forward to continuing our partnership.”
About The Travel Guide Group
The Travel Guide Group LLC owns and operates leading websites for active leisure travelers to find and request free print and digital travel guides. Its owned websites include TravelGuidesFree.com, TravelGuides.com, FreeTravelGuides.com, and TravelInformation.com. TravelGuidesFree.com has been a leading resource for destinations to make their guides available to active travelers since 2007.
For more information, contact:
The Travel Guide Group LLC
P.O. Box 1101
Southampton, New York 11969-1101